3 Updates Tips from Someone With Experience

What Is The Google Penguin Update?

One of Google’s most talked about algorithmic changes since the Panda update in February 2011 rolled out on the 24th April. Because it impacted so many websites, causing many to lose rankings and in the process, most of their web traffic, it has been talked about so much.

For most businesses that rely heavily on traffic referrals from Google, this can be catastrophic to say the least. What exactly was the “Penguin update” and were so many websites affected?

It is Google’s job as the leading search engine to make sure that the results that it produces are relevant and of a high quality when we use Google in some way or another to find information. Users maintain their faith in Google and continue to use the service that way. Targetting webmasters that were over optimising their websites, building spammy back links and generally abusing the Google guidelines in order to rank better within the organic search results is the latest update. Penguin was implemented to make sure that sites that over the years which had been gaming the system somewhat, would be penalised by the algorithmic filter and demoted in the search results, which was the primary reason for its implementation. Around 3.1% of search queries was said to be affected by the update which does not sound like a lot, but considering that Google receives hundreds of millions of search queries every day, this equates to millions of websites being penalised.

It is worth noting, that a manual penalty, where a human has followed say a spam report and taken action is not what the Penguin update is. An algorithmic update which filters out sites based on certain criteria which assesses whether or not a site has been over optimised or been building spammy back links is what the Penguin update is.

It is pretty likely that you were hit by it if you lost pretty much all of your websites traffic from Google just after the 24th April. Appearing to retain their page rank and continuing to be crawled and indexed are the sites, which is one thing that is noticeable. If you obtained many low quality links or paid links, links that were pointing to your site previously have also been devalued means that these sites have now been devalued. Due to a devaluation of those incoming links, this can appear to be a penalty but in fact is purely a natural drop in rankings.

For us, clear is the future of marketing of your site. You will need to start adopting a different approach to your online marketing if you have been affected by the Penguin update.

Source: http://www.meaningfulwomen.com/the-things-all-small-businesses-need-to-know-about-seo/